Contact us to get a free 25 point SEM audit of your Google Adwords, Yahoo/Bing or Baidu SEM accounts. We will assess your account structure, bidding strategy, and provide recommended improvements.
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What is SEM/ PPC?
Search Engine Marketing (SEM) is used to promote website’s by increasing the visibility of the business on search engines via paid advertising methods at the top and side of search engine results. It is is crucial for bringing customers to your website based on targeted search queries relevant to your business.
You only have to pay when clicks on your adverts, that’s why it is also commonly referred to as pay-per-click (PPC) marketing.
SEM/ PPC allows you to:
Direct visitors to your website when they are searching for your product or service on search engines
Provide instantaneous target customers to your website
Provide a cost effective form of advertising that can easily be measured and optimised
Complement SEO activities by learning and identifying the most important search terms that provide quality customs, sales and leads
Our Expertise in SEM/ PPC
We have over ten years’ experience at yielding and optimizing PPC ads in Hong Kong and APAC in multiple languages
Our team are Google, Yahoo, Bing and Baidu qualified Search Engine Marketers, we have experience yielding SEM activities with all the major search engine players
We have proprietary software to execute complex bidding algorithm throughout an intricate campaign structure to bring most of the value from the campaign in a cost effective means
What We Offer
1. Keyword Analysis
After understanding the clients’ objectives, we will conduct extensive keyword research on the related products and services for the target market. It is crucial that the keywords that will be targeted should have search volume and be related to the landing page and ad copies that will help build up quality score. We will prepare the keyword list for clients’ review and approval.
2. Campaign setup
We will design, plan and recommend a tailored campaign structure to deliver the largest value to your customers with keywords, bids, ad copies, remarketing list, display networks sites and scheduling. The campaign structure will be customized to the clients’ goals, ranging from getting high enquiry numbers to achieving lowest cost per lead or enhancing impression share.
3. Account optimization
To optimize the performance, we use scientific methodologies such as split testing on ad copies, banners and landing pages deploying confidence intervals. We will also closely monitoring the keyword performance and formulate complex bidding strategies based on CTR, conversions, impression share and budget usage.
4. Monitoring
We monitor the success of your campaign daily, weekly and monthly. We make every subtle adjustment to ensure we spend within your budget, and refine the campaigns by incorporating our multivariate test results from time to time. We provide detailed reports so you are kept in the loop as your profits increase. We are on hand to answer your questions and respond to your requests.
The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns.